A CUP OF
COFFEE CAN HAPPEN OVER TECHNOLOGY !!!!!!!!!!!!
Café
Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading
Company. It is the biggest chain with a humungous amount of revenue.
But
nothing can be achieved with great dedication and external support. The same
story is of Café Coffee Day.
Bipasha Chakraberty, founder and director of Amalgamated bean coffee
trading company (ABCTC) was and is a Chikmagalur, Karnataka based company which
grows coffee in its own estates of 12,000 acres (4249 hectares).
è BIPASHA
CHAKRABERTY
He
came across a very innovative coffee powder machine, which reduced the labour and
production costs with high productivity and desired texture.
With
the help of these machines ABCTC became the largest producer of Arabica beans
in Asia exporting to various countries including USA, Europe and Japan.
Later on, he decided to open
a coffee out-let with western and attractive line, called “Café Coffee Day”.
Café
Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The first
CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.
After the opening, CCD was unable to withstand the expectations of the
company as it was not performing well with respect to crowd pull and revenue.
Then the company decided to survey
this issue and came out with the result that CCD was not popular enough and the
edibles provided are not different from the other food outlets.
CCD
came with an idea of using the latest advertising technique and makes people
aware of the place. Their task was to bring uniqueness in their food and
beverages.
In-order
to get that uniqueness, they invested on various machines which was designed in
such a way that they would prepare coffee powders in the desire form and would
make one of the best coffee’s which the consumers never tasted before or would
taste better than their previous desired beverage.
These
technological innovations brought pulled in people and gave a hope of survival
of CCD and provided a unique place for consumers to feast on. Later on CCD
brought in preserving showcases which cater the fresh need of consumers.
CCD has also launched a new technique of
drawing people with a “free Wi-Fi” scheme. They have brought e-tables with the
help of Microsoft platforms in order to provide a unique experience of hanging
out.
Today
CCD has over 1534 store across the nation with yearly revenue of US$140 million
and this all has happened with the innovation of high technique machines.
Though technology has drawbacks but its gains and achievements have
surpassed it. It’s within us that how judicially we use our technology.